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Working software in days.Not months.

Avantra is a senior-led software studio. A senior engineer is accountable for every project, from first call to release, and every release is tested, reviewed and monitored. You see working software early, often within days.

Mobile appsWeb platformsBack-end systemsWorkflow automation

Shipped

  • v1.0.9 Programme edits reach every client
  • v1.0.7 Faster workout navigation
  • v1.0.4 Weight history
  • v1.0.2 Nutrition history and exercise library
  • App Store Rescued app released in about two weeks
  • Day 6 Embers of Strength V1 live with clients

Recent builds, real products

Build log · new product launch

Embers of Strength

Day 6

A personal trainer's coaching app, in clients' hands on day 6 and still improving with every release.

“The whole process of waiting for my app to be built to launching it has been so smooth… The turn around has been so quick and I honestly couldn’t recommend him more.”

Emma, Embers of Strength · 30 July 2026
Read the case study
Embers of Strength app home screen.
  1. Today's session first: the screen clients open every day.
  2. Streak and weekly sessions keep the training rhythm visible.
  3. Body weight opens the weight history added in v1.0.4.
  1. Day 1Scope agreed: the core coaching flows first.
  2. Days 2–5Built and reviewed with the trainer.
  3. Day 6Working V1 in the trainer's hands.
  4. Day 31v1.0.2: nutrition history, guided help, editable exercise library.
  5. Day 34v1.0.4: weight history, added after real use.
  6. Day 43v1.0.7: faster workout navigation.
  7. Day 66v1.0.9: programme edits reach every client's upcoming sessions.

Build log · product rescue

From stalled investment to the App Store

About 2 weeks

Paws In, a dog-friendly walks app for iOS and Android, had significant previous investment but no release. Avantra took ownership and shipped it.

Visit Paws In  (opens in a new tab)Read the case study
Paws In app showing a dog-friendly walk in Richmond Park.
Week 1
Assess the product calmly and resolve the critical launch blockers.
Week 2
Complete the App Store release.
Live
On the App Store and Google Play.
Now
Avantra runs the whole technical side: apps, website and admin CMS, new features, support, ASO and SEO.

“I have been trying to get an app to market for the past 4 years… Within a very short space of time they had sorted out all the problems… Because of them I now again have confidence in my product, which has finally gone to market.”

Lainey Bateman, Paws In · 28 July 2026

Member platform · iOS, Android and web CMS

Women's fitness membership

A premium fitness, nutrition and lifestyle membership for women. Avantra designed and built the whole platform: the member apps for iOS and Android, and the web CMS the coaching team uses to run it.

Read the case study
Member app Today screen with the day's workout.
Member app class library with search and filters.
Member app video class player with captions.
Member app tracking for water, sleep and cycle.
  • TodayEach day's workout, next meal and water at a glance.
  • ProgrammesWeek-by-week training plans members start on their own date.
  • On-demand classesStreamed video with captions and resume where you left off.
  • Works offlineWorkouts and logs save without signal and sync later.
  • Wellbeing trackingWater, sleep and optional, private cycle tracking.
  • NutritionA food diary with barcode scanning.
  • Apple Health and Health ConnectActivity shared with the health apps members already use.
  • Coach CMSA web app to manage classes, plans and media, with team roles.
  • Memberships and paymentsSubscriptions and purchases built in, ready to link to the client's own store and payment accounts.

The Avantra standard

Speed only counts if the software holds up. Whatever the size of the project, every client gets the same four commitments.

  1. A senior lead, start to finish

    A senior engineer is accountable for every decision, from the first call to each release.

  2. Built properly

    Automated tests, code review, continuous delivery, crash monitoring and accessibility checks on every project. Fast never means fragile.

  3. Daily visibility

    Every commit updates the project plan, and progress posts to your own live Slack channel as it happens.

  4. Built to be yours

    You own the commissioned product and its code, as set out in your agreement.

What daily visibility looks like

Every commit is linked to the project plan, and each change posts to your team's own channel the moment it moves. No status meetings, no chasing.

# your-project-updatesExample
  • Avantra updatesjust now

    Shipped v1.0.9: programme edits now reach every client's upcoming sessions.

  • Avantra updates2h ago

    In review Trainer client detail: smoother scrolling and screen-reader fixes.

  • Avantra updates4h ago

    In progress Commit linked: the profile screen now recovers on its own after going offline.

Melvin Wijenayaka

Melvin WijenayakaFounder, accountable for this standard on every project

LinkedIn

How the days add up

Five stages, from the first conversation to a product that keeps earning its place. Each one produces something you can use, check or decide on.

  1. 01

    Outcome Mapping

    Understand the outcome before designing the solution.

  2. 02

    Focused First Build

    Deliver the smallest coherent version that creates real value.

  3. 03

    Live Validation

    Learn from real use, not assumptions.

  4. 04

    Momentum Loop

    Turn feedback into working software while momentum is highest.

  5. 05

    Continuous Improvement

    Keep improving as the business grows.

Read the full method

Where you are starting from

Launch a new product

Move from an idea or early concept to a focused product that real people can use.

  • Clear first-release scope
  • Working software quickly
  • A foundation built to evolve
How MVP development works

Rescue an existing product

Understand what is already there, remove launch blockers, and restore forward momentum.

  • Calm technical assessment
  • A practical recovery plan
  • Release ownership
How app rescue works

Grow an existing application

Improve a live product through regular releases guided by users and business priorities.

  • New product capabilities
  • Reliability and performance
  • App store optimisation and SEO
  • Ongoing senior support
Discuss this
  • Mobile applications
  • Web platforms
  • MVPs and prototypes
  • AI and workflow automation
  • Backend systems and integrations
  • App store optimisation (ASO)
  • SEO
  • Release and ongoing support

How we start

Every project is scoped to fit. It might be a focused first release that tests an idea or a full platform, and we'll tell you honestly what is realistic for your goals and budget.

  1. 1

    A free first call

    Tell us what you want to launch, rescue or grow. We listen, ask the practical questions and tell you honestly what we think.

  2. 2

    A first release that fits

    We agree the smallest version that creates real value, sized to your goals and budget, and you know what it costs before any work begins.

  3. 3

    Use it while it's taking shape

    Your first release arrives as working software you can put in front of real people, not a slide deck or a prototype.

  4. 4

    Grow at your pace

    Add what real use shows is worth building next, when it makes sense for your business.

The practical details

Anything else? Ask by email or on WhatsApp.

How quickly will we see working software?

The first useful release depends on the product, but the delivery plan is designed to put working software in your hands early. In one recent engagement, a working V1 was delivered in approximately six days.

Will we know what is happening during delivery?

Yes, in real time. Every change is linked to the project plan and posted to a live Slack channel for your team, alongside clear next steps and early notice of risks. A senior engineer leads your project and stays accountable for delivery.

Can you work with an existing product or codebase?

Yes. Avantra can assess the current product, identify the most important blockers, and create a practical route to release or continued growth.

Where does AI fit into delivery?

AI is used where it produces a clear client or user outcome, such as document processing, classification, search, triage, assisted workflows, or product features. It is treated as one implementation option, with security, reliability, evaluation, and ongoing cost considered before it is recommended.

What technology do you use?

The choice follows the product rather than leading it. Avantra works across Flutter, native iOS and Android, modern web applications, backend services, cloud hosting, CI/CD, security, payments, and third-party integrations. The recommendation will be explained in plain English.

Do you provide hosting, security, and integrations?

Yes. Delivery can include backend services, hosting, deployment pipelines, monitoring, security controls, payments, analytics, and integrations where the product requires them.

What happens after the first release?

The product can move into an ongoing improvement cycle: collect feedback, agree the next priority, release the change, and keep the software reliable as usage grows.

Start with day one.

Tell us what you are trying to launch, rescue or improve. You'll get a reply within two working days, and the first conversation is practical and free.

What would you like to do?